But a margarita made from standard commercial mix, versus fresh limes, can have as many as 576 calories and 55 grams of sugar. The perfect drink for your summer vacation. But as you can see, a pina colada can have up to 68 grams of sugar. It’s equivalent to six and a half of Reese’s peanut butter cups! I mean, if you think this cocktail is still worth your while, go for it. But maybe you should just eat a Reese's instead. You've learned about your favorite cocktails' sugar content, but remember that there are ways to lower the sugar content in any cocktail, just by using less-sugary ingredients. If you're looking to avoid a sugar overload, I'd suggest sticking to the basics (and this Spoon article ranks alcohol's sugar content).Premier is the first extension to Corona's main line in 29 years. A 12-ounce bottle has 90 calories, nine fewer than Corona Light, and will be priced in line with its sister beers - about 50% more than domestic light beers. The company says it's marketing Premier to men 35 and older. They make up more than half of the US light beer market, and Constellation hopes to persuade them to upgrade their low-calorie choice. Constellation is running national ads for Premier with the tagline "lower carbs, lower calories, higher expectations." CORONA PREMIER ALCOHOL CONTENT UPGRADE "Think Corona for coastal yuppies, with a slant towards men," Evercore ISI analyst Robert Ottenstein wrote in a research note this week about Premier. The beer will compete with Anheuser-Busch InBev ( BUD)'s Michelob Ultra, and Ultra's new Ultra Pure Gold, both of which have similar calories counts. It will also go up against MillerCoors' Miller64. "Everybody has been been waiting for someone to go after Michelob Ultra," said Eric Shepard, executive editor of the industry publication Beer Marketer's Insights. "Ultra is the fastest growing brand in the business now."Įxtra is the top imported US beer with 4.2% of the market. Ultra trails slightly behind, followed by Modelo Especial. All three lag Bud Light, Coors Light, Miller Light and Budweiser, according to Beer Marketer's Insights data. Related: Budweiser falls off the list of America's three favorite beersĮxtra has moved away from a narrow "summer vacation/beach beer" to a "broader and more personal" drink under the slogan "Find your beach." That evolving image contributed to its growth, Ottenstein argued in his report.Īt the same time, Modelo has made targeted pitches to different demographics to mold together its "fighting spirit" motto.Ī spot aimed at immigrants: "It doesn't matter where you come from.
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